According to an April 2015 Artsy.net survey, 87% of surveyed fine art collectors expect at Instagram more than twice a solar day and 55% look at it five or more times a 24-hour interval! Instagram is the land of opportunity for artists looking to gain new fans and sell more fine art. But, how do you capitalize on these statistics and capture their attention?

What and when should you post? Should you lot utilise a filter? What about a hashtag? Well, we've got the answers for you. Check out our nine tips and tricks to make a stellar impression and captivate the art buyers of Instagram.

ane. Make Your Account a Work of Art

Decide early on what your Instagram is going to look like and stick to information technology. An uncurated account will run across as jumbled and jarring. Choice your predominant hues, cull a photo size, and decide to frame or not frame your images. Be wary of using filters that change the look of your true artwork.

Tanya Marie Reeves's Instagram showcases her colorful, bold style @artconfessions.

2. Post With Purpose

Only like with the aesthetic, y'all'll want cohesive posts. Decide if your Instagram account will be a pure portfolio or a window into your creative life. We recommend the latter, and so don't be shy. People like accounts with a personal affect, so share your works in progress, studio shots, and your artwork on display. Meighan O'Toole states, "The about important thing yous can practise online is stay consistent. [Create] a style that your followers volition recognize you for not but visually only your tone as well."

iii. Add a Bio With Panache

Include a curtailed, informative biography with some style. We recommend calculation a link to your website or Artwork Annal Public Page. When you create the bio on your phone y'all tin can add emojis and folio breaks. You lot can format information technology in your notes app and re-create and paste, or write it directly in the Instagram app.

Bank check out Holly Friesen's fantastic Instagram biography @hollyriver7.

four. Share a Post Everyday

While Twitter encourages you to share multiple times a mean solar day, Instagram is a much calmer platform. We wouldn't recommend posting more than than once or twice a day and so you don't bombard your followers. According to CoSchedule, the best times to mail are between 2pm-3pm and 8pm-9pm.

5. Embrace the True Blue

Marketing platform Curalate tested over eight million images and xxx paradigm features to pinpoint the best performing Instagram hue. Blueish won the ribbon with flying colors. Blue-toned images perform 24% better than ones with ruddy or oranges tones.

6. Let in the Lite

Don't use blue in your artwork? Non to worry. You can use this information to your advantage: bright images go 24% more likes than their darker counterparts. So, be sure to take photos of your work in expert, natural light.

7. Movement Matters More

Videos let you lot to tell a story and people love engaging with richer content. Use Instagram's 15-2d video feature to share a video of your studio, gallery bear witness, you choosing colors for your next work, you proper noun it!

8. Hashtag With Precision

Fine art lovers on Instagram search via hashtags to find new artwork and new artists to follow. You lot tin hashtag your piece of work for mediums like #encaustic or mode like #contemporaryart. Casey Webb of Jung Katz suggests you "compile a list of the hashtags well-nigh relevant to your work...and save them to the notes section of your phone for easy admission to re-create and paste." Hither are a few that she recommends: "#fine art #artist #cocked #painting #drawing #sketch #sketchbook #creative #artistsoninstagram #abstract #abstractart". You tin can also see the number of people searching for a hashtag by searching for it in the Instagram search bar. Use hashtags that have a decent amount of people searching for them.

Here are some more to go those wheels turning:

#abstractpainting #artcompetition #artoftheday #artshow #artfair #artgallery #artstudio #fineart #instaart #instaartwork #instaartist #instaartoftheday #oilpaintings #originalartwork #modernart #mixedmediaart #pleinair #portrait #studiosundays #watercolor

Teresa Oaxaca uses a wonderful array of hashtags and has over 19K followers! Learn from her astonishing account: @teresaoaxaca

9. Talk to People

Follow artists whose work you admire, fine art publications, art directors, art galleries, interior designers, fine art companies yous like (Artwork Archive *wink flash*), etc. Yous never know where a follow will pb and who you might create a wonderful online connection with. Be sure to engage with those y'all follow and comment on their images when they inspire and involvement you. And don't forget to respond to comments on your own artwork. Everyone likes to exist best-selling.

Start Snapping Abroad

At present you're armed with some Instagram best practices for artists, start taking those photos. Accept fun with it and promote your art business in the process. This could become your favorite new social media platform, as Instagram seems to be tailor-made for artists. However on the fence nigh Instagram? Read our article Why Every Artist Should Exist on Instagram.

Want more art fans and customers to follow you on Instagram? Learn how to become them here.

Tweet: How to Snap Your Way to Fine art Success on Instagram: Infographic http://ctt.ec/esxwG+ via @ArtworkArchive